“Mel from White Dress OTR was FANTASTIC. At another shop I had a negative experience where I felt the sales team was putting high pressure on me to buy a dress- I didn’t feel this at all with Mel. She was professional, reviewed the ideas I sent her prior to the appointment, and had some dresses picked out to match my vision when I walked in. I came with five ladies and Mel checked in on me to see how I was doing with the feedback I was getting from the girls as well, which was above and beyond for a bridal appointment. They were also very accommodating when I asked to pick up my dress on short notice because I was coming in from out of town and do not get to Milwaukee often.”

“Wow! First of all, this place is BEAUTIFUL inside. Very open and welcoming. Second of all, Olivia was a sweetheart. She listened to my thoughts, pulled dresses that were my style, and was the biggest hype girl. She pulled a "wild card" dress just for fun and that dress was the ONE! I highly recommend Off The Rack, they are awesome and very well priced.”

"My group and I had a great experience at White Dress Off the Rack! Olivia was extremely welcoming and helpful during the entire process. We went on their sample dress sale weekend, and I found a beautiful dress within my budget (over 50% its original price). I will only have to do minimal alterations to resize and slightly shorten. I highly recommend this store for their customer service and beautiful off the rack dresses!"

“I had a great experience at White Dress Off the Rack! The storefront itself is chic and comfortable with plenty of space and privacy for your group. I was paired up with Olivia who was incredible from start to finish. She made me feel extremely comfortable and encouraged. She was helpful and never pushy. Good job White Dress Off the Rack! I highly recommend!”

“Had a wonderful experience with Mel, who took time to listen and understand what I was looking for. She was quick to get me into the dresses and great at answering questions. Loved the vibe here as well as her personality. As a plus size bride, I was very worried about not being able to find something in time for my wedding but they had multiple, beautiful options. Beautiful shop, beautiful staff. Loved it.”

"I was a little apprehensive about the whole wedding dress shopping process, but all anxieties were soothed after a pre-consultation appointment. It was extremely helpful to go check out the space and see some dresses on my own, and Olivia and Mel were so welcoming. During my bridal appointment Olivia made me feel very cared for and supported. She asked great questions and made the whole experience very easy and very fun. I'm bummed that I'm only going to buy one dress because I would love to do the whole thing over again! Thank you OTR team!"

"My fiance and I had been engaged for about a month and we were going to Purple Door. He pointed at White Dress OTR and said, 'You could go there the look for dresses.' Little did I know then that I would fall in love with one of their dresses and say Yes! to the dress. I talked to Olivia when I talked about my style and what I was looking for. She was so kind, friendly, and answered all of my questions and more. For my actual appointment I worked with Mel. She was fantastic. It is clear she loves her job. It felt like we have been friends for years. Time flew by and I am kind of sad that I don't get to dress shop again because it was so much fun. I recommend scheduling an appointment and spending time with these lovely ladies, and just maybe you will say yes to your dress too!"

"My experience at White Dress OTR was fantastic. I attended the appointment with one of my best friends. This was my first wedding dress consultation, I had no idea what to expect and truthfully felt nervous at the start. Mel’s relaxed confidence made me feel comfortable, assured, and like I was in friendly company. I was worried a consultant would be sales-y or try and pressure me into buying same day, but I did not get anything like that from Mel. Truly a great experience. Thank you, Mel for rooting for me and supporting me like a friend."