Nestled in Downtown Milwaukee, our extensive collection of wedding dresses are sent here with pretty price tags from our luxury sister store: White Dress Bridal Boutique. With sizes ranging from 10-12 and a hand full of larger sizes starting at $1,000, no matter your style, size or budget, we can help you find “The One”! Pretty dresses, pretty price tags & a pretty damn good time! White Dress Off the Rack was awarded the "Best New Vendor" in 2021 by Wisconsin Bride Magazine.
OUR 
OBSESSIONS
At White Dress Off-the-Rack, we not only carry stunning off-the-rack bridal gowns, but we also offer gowns that are available for reorder from your favorite designers. Browse our obsessions today!
Our goal is to provide you with the most fun, personalized and intimate experience. We are a no-pressure, no-stress group of gals that love to have a good time while helping you find your dream dress. We’ll be by your side, dancing to your favorite music, cheering you on & crying happy tears with you & your bride tribe.
Check out some of our brides that had the greatest time finding their dream dress with us and joining our #otrbridetribe!
“I could not have asked for a better wedding dress shopping experience. Emily was wonderful and was very good at honing in on what I liked. She was very patient and accommodating even though we ran over time. The dresses were really beautiful which made choosing one impossible to do in one encounter - so I am so grateful that they have a profile online to refer back to! I haven't done a ton of dress shopping but it was my best experience so far. In addition, not only were the gowns beautiful, and well organized (making it easier to shop) but the prices were unbeatable. The ambiance and the dresses made me feel like a princess.”
- Serena Thompson
"I had a really wonderful experience here and my dress ended up being the first one I tried on. Cannot wait to wear it! Sarah was super helpful and respectful of my budget, not pushy and altogether friendly and informative. I gave her brief instruction on what I wanted and she did the rest which made my experience really enjoyable! She helped me find my dream gown at a fraction of the price of what it is originally sold at. So happy I went with white dress off the rack!"
- Hailey B.
"My experience here was absolutely amazing! I can't believe I found my dream dress for over 80% off the retail price! Emily and the staff were absolutely fantastic to work with. They are super knowledgeable, make you feel comfortable, and also make sure you walk out feeling confident. I would 100% recommend White Dress Off The Rack to anyone who is looking for their dream wedding dress! Thank you again OTR and Emily! I can't wait for my special day."
- Abigail K.
